- Use a common, value-based measure, e.g., Economic profit growth
- Measure investments and opportunities based on value creation
- Use differential performance targets for various businesses or business segments
- Calculate financial projections under "business as usual" assumptions
- Understand annual profit gap between growth ambition and current projections
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- Develop a granular understanding of profit concentration and drivers of value
- Understand customer value drivers and trends
- Determine market size, growth, and profit pools
- Assess competitor strengths, trends, and strategies
- Agree highest-value issues and opportunities
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- Develop innovative strategic alternatives to address each strategic agenda item
- Develop integrated business model alternatives
- Participation choices (products, customer segments, geographies, channels)
- Competitive choices (offer, operating configuration, price)
- Assess various ways to deliver each alternative (e.g., build, buy, and/or partner)
- Forecast and value each alternative
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- Create strategic execution plan, including key action steps, financial commitments, and organizational accountabilities
- Install value-based processes and capabilities such as measurement systems, decision processes, and management training
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